Deirdre Breakenridge - author of the book PR 2.0: New Media, New Tools, New Audiences - names Influencing.com one of the four most interesting offerings at the PRSA Conference in Detroit in October, 2008

PR 2.0 Strategies

With a similar and proven format in Australia (for the past eight years), this company states that its social wire tool reinvents the wire.  It uses a Twitter-like format and offers two-way interactive communication between Influencers and businesses.  The basic service is free and it looked interesting enough to warrant a test drive for potential future use.